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FREE TOOLS FOR SEO, ADS AND WEBSITES
Calculators, templates and checklists from our guides, gathered in one place. All of them are free and run straight in your browser. Most of them live in the article that explains how to read the result, and each card takes you there.
(01)
Calculate
Calculators for costs, budget and return. Enter your own figures and the result updates straight away.
What does a website cost?
Work out what a website costs to build and own on the platform you choose, with strategy, build, hosting, maintenance and growth.
What does Google Ads cost?
Estimate the monthly cost from budget, cost per click and conversion rate, and see where advertising stops paying off.
ROI calculator
Work out the return on an investment, such as a new website or a campaign.
Conversion rate
Work out what share of your visitors convert and compare it with common benchmarks.
What is a higher conversion rate worth?
See how much more you sell through your website if the conversion rate goes up while traffic stays the same.
CPM calculator
Convert between budget, impressions and CPM, and see what clicks cost at a given CTR.
(02)
Create
Links, codes and text that are ready to use.
UTM links
Build trackable campaign links and see straight away which GA4 channel the sessions end up in.
QR code
Create a static QR code that never stops working, with UTM parameters so the scans show up in GA4. Download it as SVG or PNG.
Title and meta description
Write a title and a meta description and see where they are cut off in the search results, on mobile and on desktop.
(03)
Analyse
Tests and scores that show where you stand today and what is worth fixing first.
PageSpeed and technical SEO
Enter a URL and get Google's Lighthouse scores and a run-through of the technical SEO checks.
Keyword prioritisation
Assess your keywords on four factors and get a priority score from 0 to 100, where search volume is deliberately given the least weight.
Migration risk
Tick what will change in the migration and see how much traffic you risk losing.
AEO-kollen
Our own tool puts 10–15 buying questions from your industry to ChatGPT and Perplexity and shows whether your company gets a mention. The tool is in Swedish.
(04)
Templates
Fill them in on the page, then download or export when you are done.
Persona template
Fill in the persona from interviews and data, and download the result. Nothing is saved or sent.
Target audience analysis
One card per segment, based on data rather than guesswork. Export when you are done.
SEO strategy template
Document the strategy step by step. Everything is saved locally in your browser, and nothing is sent anywhere.
(05)
Checklists and self-tests
Tick off point by point and see what is left.
Website checklist
Tick off what a modern business website needs to get right technically, from Core Web Vitals to llms.txt.
SEO checklist
Work through your SEO point by point, for visibility in both search results and AI answers.
Local SEO
Tick off the steps to get found locally on Google, starting with Google Business Profile and reviews.
Is your website outdated?
Eight signs that a website is outdated. Tick what applies and see where you stand.
Before you change web agency
Tick off what you need to own and get handed over before you end the contract: domain, code, content, accounts and a 301 list.
NEED HELP READING THE NUMBERS?
The tools give you a first picture. If you want a plan for your website, SEO or advertising built on your own company's figures, we are happy to help.