AI SEO
Get seen in ChatGPT, Perplexity and Google AI Overviews — and get described correctly when AI answers your customers' questions. As an AI SEO agency, we optimise for the answer engines that handle a growing share of searches.
VISIBILITY IN THE NEW LANDSCAPE OF AI SEARCH
AEO (Answer Engine Optimization) is not just about visibility in AI search — it is about AI describing you correctly. When information is missing, AI often answers 'no' rather than 'I don't know', and the deal is gone before you have even had a chance. We build the entity base, structure and content strategy that LLMs need to cite you and give correct information about your business. It goes by many names – AI SEO agency, AEO agency or GEO agency. For us, the point is making sure AI cites you and describes you correctly.
AEO optimisation
Structure your website and content so that ChatGPT, Claude and Google AI Overviews cite you. We start with a structured process to map which questions your customers actually ask AI — and then build the answers with semantic chunking and earned mentions from sources the LLMs read.
Keyword strategy
Keyword research in 2026 is no longer driven by search volume alone — what drives business is the intersection of what your customers search for on Google, ask AI about and raise in sales conversations. We map your 'money topics' through a hypothesis-driven process where sales and customer insights set the direction — and add data from GSC, Ahrefs and forums.
Technical SEO
Crawlability, indexing, schema markup and Core Web Vitals — the technical foundation both Google and LLMs need to read your website. We audit, fix and monitor continuously as the website grows.
Content production
Scalable content production where human strategy steers topics, angle and voice — and AI drives the pace. The result: SEO- and AEO-ready articles that rank, get cited by AI and actually get read.
AI context and MCP
MCP server connection, structured data and context files that document your SEO strategy, customer insights and brand voice — so that AI agents can read, suggest and update content on your website according to your guidelines, not generically.
Conversion rate optimisation
Data-driven improvements to UX, copy and flows — A/B tested, measured and iterative. We find the friction where it actually sits and convert more of the visitors you already have.
FROM INVISIBLE TO CITED
AI visibility audit
We measure where and how you are mentioned in ChatGPT, Perplexity, Gemini and Google AI Overviews today — and which competitors own the questions that matter to your business. The result: a fact-based picture of where you stand that you can act on.
Entity & keyword strategy
We build an entity profile that AI understands, map the questions your customers ask AI and prioritise which answers you need to own. Owned, earned and technical AEO in the same plan.
AEO optimisation & content
We structure the website with semantic chunking, schema markup and quotable content. In parallel, we build earned mentions on sources that LLMs actually read. For faster iteration, we connect Claude directly to your website via an MCP server — which lets us read, suggest and update CMS content without manual steps in between.
Measuring AI visibility
Monthly reporting of brand mentions in AI answers, share of voice against competitors and cited pages, alongside the organic SEO effect. We combine Bing Webmaster Tools — the first-hand source for citation data in Microsoft's AI answers (Copilot) — with Ahrefs Brand Radar and our own prompt tests.
Ongoing optimisation
We continuously analyse the results to optimise further and find new search queries, so that visibility holds and grows over time. We also set up partly automated processes to keep your content fresh, current and high quality – AI favours fresh sources, and up-to-date content is of course best for the user.
TOOLS WE WORK WITH
We choose tools for what the project needs — not for what is fashionable. Every technology in our stack is chosen for performance, scalability and long-term maintainability.
SEO
Bing Webmaster Tools
Microsoft's official webmaster console. The only first-hand source of data on how your website is cited in Microsoft's AI answers (Copilot).
KEYWORD RESEARCH
ahrefs
Industry-leading tool for keyword research, backlink audits and competitor analysis.
KEYWORD RESEARCH
SEMRUSH
Complete SEO suite for rank tracking, site audits and content gap analysis.
GOOGLE ECOSYSTEM
GOOGLE SEARCH CONSOLE
Data straight from Google on indexing, clicks, impressions and technical errors.
GOOGLE ECOSYSTEM
GOOGLE ANALYTICS 4
Traffic analysis and conversion tracking linked to organic search performance.
TECHNICAL SEO
SCREAMING FROG
The industry standard for technical SEO audits. Crawls the whole website locally, renders JavaScript and exposes broken links, redirect chains, duplicates, thin content and indexing problems — the most thorough tool for on-site technical analysis.
CONTENT & OPTIMISATION
SURFER SEO
AI-driven on-page optimisation based on the top-ranking pages for each keyword.
AI
Claude
Anthropic's LLM, which we use for AEO-ready content production, semantic chunking, design and design system documentation. We connect Claude directly to your website through an MCP server — so Claude can read, suggest and update CMS content in real time, with no manual steps in between.
THE RIGHT PARTNER FOR AI SEARCH AND AEO
AEO is a young field where few agencies have had time to build a solid process. We always recommend the set-up that gives you the best chance of being represented correctly — not the one that is easiest to package.
| Criterion | SEOS Design | Pure-play SEO agency | General digital agency | In-house SEO team | AI SEO tool |
|---|---|---|---|---|---|
| Understanding of AEO & LLMs | |||||
| Measuring AI visibility | |||||
| Entity & schema strategy | |||||
| Classic SEO included | Yes | Yes | Partly | Yes | No |
| Time to first measurable results | 2–4 months | 3–6 months | 4–8 months | 3–6 months | 1–3 months |
| Implementation on the website | Yes | Rarely | Yes | Depends | No |
| Price | Medium | Medium–high | Medium | High | Low |
Ratings based on SEOS’s internal assessment. Outcomes vary with the implementation.
Selected projects
Website development & design
Renasens
Website development & SEO
Cymbathera
Website development + SEO & AEO
Learnifier
Questions & answers
What is the difference between SEO and AEO?
SEO optimises for high rankings in Google's list of links. AEO (Answer Engine Optimization) optimises for being cited directly in AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. They overlap technically — good technical SEO and structured data help both — but AEO also requires an entity strategy, semantic chunking and earned mentions from sources that LLMs actually read.
How do you measure visibility in ChatGPT and other AI models?
We combine three data sources. Bing Webmaster Tools is the first-hand source for citation data in Microsoft's AI answers (Copilot). Ahrefs Brand Radar tracks brand mentions over time in ChatGPT, Perplexity and Gemini. Our own prompt tests verify how you are actually described in the answers. Together they show mentions, share of voice against competitors, cited pages and which prompts drive your visibility.
How long does it take before we show up in AI answers?
The first measurable results often appear within 2–4 months once entity data, schema and quotable content are in place. AI models are updated continuously, so visibility is built step by step — this is ongoing work, not a one-off project.
How much does an AI SEO agency cost?
An AEO engagement typically starts with an initial strategy and optimisation phase, followed by ongoing retainer work. We adapt the scope to your maturity, competition and market. Book a call and we will give you a concrete quote based on your situation. Pricing broadly follows the same logic as for classic SEO engagements – see the pricing section in the guide How much does an SEO agency cost? for ranges and contract types.
Do we need to fix our classic SEO first?
Not necessarily. We always start with a combined SEO and AEO audit and can often run both tracks in parallel. If your technical SEO has fundamental flaws, we fix them first — otherwise LLMs cannot read your website correctly and the AEO work has less to build on.
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