Renasens
Design, copywriting and pixel-perfect development for one of Sweden's most promising deeptech start-ups, with subtle animation that makes a complex technology feel simple, engaging and credible.
- Project:
- Website development & design
- Industry:
- Cleantech/
Textile recycling - Year:
- See it live:
- Renasens
The challenge
A new industry needs a new language
Renasens is revolutionising textile recycling with a water-free process that, for the first time, keeps the fibres whole and clean enough to compete with virgin material on quality and cost. A message like that needs a website that communicates at the same level: clear, credible and carefully crafted.
What we did
The whole digital experience, from design to code
We were responsible for the entire digital experience, from design decisions and information architecture to copywriting support and the technical build. The challenge was to make a complex process understandable and convincing to a broad audience: investors, partners, the media and future employees.
Design and copy that work together
Designing for a deeptech start-up means every choice has to do two jobs at once: create a look that builds trust, and carry a message that makes the complex understandable. We developed the design and copy in close collaboration with Renasens and made sure they tell the same story, in the same way, across the whole website.
The result
Renasens now has a website whose content and design match the ambition of a company setting out to change an entire industry.