(02) — SEO

SEO AGENCY FOR COMPANIES THAT WANT TO GROW

SEOS Design is an SEO agency in Stockholm that combines data-driven search engine optimisation with strategy, copywriting and commercial understanding. Our SEO specialists set the direction, the priorities and the quality bar – AI provides the pace.

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What we offer

EVERYTHING YOU NEED TO RANK HIGHER

We don't just chase keywords – we build search strategies that drive growth. Every project starts from your business goals and is optimised for rankings, relevance and conversion from day one.

  • Technical SEO

    Crawlability, indexing, schema markup and Core Web Vitals — the technical foundation both Google and LLMs need to read your website. We audit, fix and monitor continuously as the website grows.

  • Keyword strategy

    Keyword research in 2026 is no longer driven by search volume alone — what drives business is the intersection of what your customers search for on Google, ask AI about and raise in sales conversations. We map your 'money topics' through a hypothesis-driven process where sales and customer insights set the direction — and add data from GSC, Ahrefs and forums.

  • Content production

    Scalable content production where human strategy steers topics, angle and voice — and AI drives the pace. The result: SEO- and AEO-ready articles that rank, get cited by AI and actually get read.

  • AEO optimisation

    Structure your website and content so that ChatGPT, Claude and Google AI Overviews cite you. We start with a structured process to map which questions your customers actually ask AI — and then build the answers with semantic chunking and earned mentions from sources the LLMs read.

  • Conversion rate optimisation

    Data-driven improvements to UX, copy and flows — A/B tested, measured and iterative. We find the friction where it actually sits and convert more of the visitors you already have.

  • Local SEO

    Optimisation for local search — Google Business Profile, map rankings, reviews and local landing pages that bring customers to your business.

Our process

FROM STRATEGY TO REALITY

  1. Analysis & strategy

    We map your goals, target audience and competitors and review where you currently rank. The result: a clear SEO strategy and a prioritised plan.

  2. Keyword research & technical audit

    We identify the keywords that drive business and carry out a technical audit of the website. You approve an action plan before the work starts.

  3. Optimisation

    We make technical improvements, optimise pages and produce content at scale. Our partly automated process combines human strategy and quality control with the efficiency of AI – we brief the AI models on your tone of voice and context, so you get both volume and precision without losing editorial quality.

  4. Measurement & follow-up

    Careful tracking of rankings, traffic, indexing and conversions via Search Console and Analytics.

  5. Ongoing work

    We handle ongoing optimisation, AI-assisted content production and monthly reporting. People steer strategy, priorities and final quality – AI provides the pace. We involve you throughout to capture your industry knowledge and unique insights, so the copy never becomes generic but reflects your real expertise. The result: quality content at a pace manual work cannot match.

Tech stack

TOOLS WE WORK WITH

We choose tools for what the project needs — not for what is fashionable. Every technology in our stack is chosen for performance, scalability and long-term maintainability.

  • KEYWORD RESEARCH

    ahrefs

    Industry-leading tool for keyword research, backlink audits and competitor analysis.

  • GOOGLE ECOSYSTEM

    GOOGLE ANALYTICS 4

    Traffic analysis and conversion tracking linked to organic search performance.

  • GOOGLE ECOSYSTEM

    GOOGLE SEARCH CONSOLE

    Data straight from Google on indexing, clicks, impressions and technical errors.

  • LINK BUILDING

    MOZ

    Domain Authority (DA), link profiles and local SEO tools for agencies.

  • TECHNICAL SEO

    PAGESPEED INSIGHTS

    Google's own tool for Core Web Vitals and loading performance – a direct ranking factor.

  • TECHNICAL SEO

    SCREAMING FROG

    The industry standard for technical SEO audits. Crawls the whole website locally, renders JavaScript and exposes broken links, redirect chains, duplicates, thin content and indexing problems — the most thorough tool for on-site technical analysis.

  • KEYWORD RESEARCH

    SEMRUSH

    Complete SEO suite for rank tracking, site audits and content gap analysis.

Platform comparison

SEO AGENCY, SEO CONSULTANT OR IN-HOUSE?

The path to organic growth varies from company to company. A freelance SEO consultant can take you a long way on targeted projects, and an in-house team gives you full control – if there is enough work to keep it busy. An agency is right when you want strategy, technical SEO and content production in one place, without building the expertise in-house. The table shows how the options compare.

CriterionSEOS DesignIn-house SEO teamGeneral digital agencyFreelance SEO consultantAI-driven SEO platform
Strategic depth
Technical SEO
Content production
AEO optimisation
ReportingMonthly + dashboardDepends on the teamStandard reportAd hocAutomated
Time to results3–6 months6–12 months6–9 months4–8 months3–6 months
Best suited forGrowth companies that want to scale organicallyLarge companies with their own teamBroader marketing briefsTargeted projectsDIY & small businesses

Ratings based on SEOS’s internal assessment. Outcomes vary with the implementation.

Case studies

Selected projects

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questions

Questions & answers

What does it cost to hire an SEO agency?

Most SEO agencies in Sweden work with monthly retainers of between SEK 10,000 and 50,000, depending on the competition, your level of ambition and how much content needs producing. We give a fixed quote after a free strategy call, so you know exactly what is included before the work starts. For a detailed walkthrough of price levels, contract types and what you actually get for your money, see the guide What does an SEO agency cost?

SEO agency or SEO consultant – which should we choose?

An SEO consultant is usually one person working on a defined project or in an advisory role – a technical audit, keyword research or a second opinion. An agency is a team that covers several disciplines at once: strategy, technical SEO, copywriting and ongoing production. Most of it can be bought piece by piece – the results come from the combination.

Why hire an SEO company instead of doing the work ourselves?

You can do many of the basics yourselves, and for small websites that may be enough. With an SEO company, you buy pace and the combination of technology, strategy and content – and avoid mistakes that are expensive to fix later, such as the wrong page structure or content that competes with itself.

What does an SEO specialist do?

An SEO specialist analyses how your website performs in search engines and improves its technology, content and structure – from keyword research and on-page optimisation to follow-up in Search Console. With us, you work directly with the specialist who does the work, not through a project manager in between.

Can you guarantee the top spot on Google?

No – and be wary of anyone who promises it. We work with data and proven methods that follow Google's guidelines, which deliver lasting results without the risk of penalties.

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