Leading Car Service

From a WordPress web shop to a coded website with a headless CMS, in English and Swedish, for a family-owned chauffeur company in Sweden.

The Leading Car Service homepage in Swedish
Project:
Development, design, SEO
Industry:
Chauffeur services
Platform:
Next.js + Sanity
Year:
  • 2Languages with their own URLs, up from oneOctober 2026
  • 98Homepage performanceGoogle PageSpeed, 2 October 2026
  • 100SEO and best practicesGoogle PageSpeed, 2 October 2026

The challenge

A web shop for something you don't put in a basket

Leading Car Service is a family-owned chauffeur company in Arlandastad, Sweden. It has been in business since 2004 and has its own fleet of 27 cars and its own chauffeurs. The old website was a WordPress web shop with one product page per car, and it was only in English.

A chauffeured journey is not bought like a product. Customers want to enter a route, choose a car and get a price. The website also had almost no search traffic, so visibility had to be built from scratch – in two languages.

What we did

  1. From WordPress to a coded website with a headless CMS

    The website was moved from WordPress to a coded build in Next.js, with Sanity as the CMS. The design was improved, and so was the whole page structure, for users and search engines alike.

    The fleet, the services and the copy live in the CMS, so the content is easy to change without touching the code.

    The fleet page (Flotta) on leadingcar.se

  2. A markedly better quote flow

    Choosing a car, a route and extra services is now easier for visitors. The flow is split into logical steps so it doesn't feel overwhelming, and Leading Car Service receives every request complete – route, time, car, contact details and any other requests in one place – so it can reply with a price instead of a string of follow-up questions.

    The number of requests rose straight after launch.

    The quote flow with a map on leadingcar.se

  3. Two languages, and the words people search for

    The website is in English for travellers and in Swedish for local customers. Titles and descriptions were written for every page in both languages, based on keyword research.

    The services page in English on leadingcar.se

  4. News the client publishes itself

    The Journal sits in the CMS in both languages. A new car in the fleet or a job worth telling people about becomes a post without a developer's help.

    The Journal on leadingcar.se on mobile

The result

The new website is live at leadingcar.se. Visibility and conversion have already improved markedly, and the ongoing SEO work is now under way.