SANITY AGENCY FOR STRUCTURED CONTENT

Sanity is often a good fit when the content will be used in more places than the website, when you want to own your data model and when several editors or languages need to be handled in the same system. Webflow is often a good fit when the marketing department needs to build new pages and change the layout entirely on its own, without developers. Contentful tends to make more sense when the organisation has already chosen it as a standard or wants a ready-made editing environment rather than a customised one. The choice is yours – we make a recommendation once we know more about your needs.

The difference from Webflow is not quality but division of labour. In Webflow, design, content and hosting sit in one system that the editor controls. With Sanity the content sits in a headless CMS and the website is a coded frontend in Next.js or Astro – the editor owns the content, the developer owns the structure. That gives more control and freer integrations, but someone has to know the code when the structure needs changing. We usually recommend Sanity in three typical situations:

• The content has to go out to several channels – website, app, partner portal or an internal tool – from a single source.
• The website has to pull data from your own systems: product registers, business systems, CRM systems such as HubSpot or Salesforce, or a booking system.
• You have an editorial team, several languages or several brands that need to work in the same model without getting in each other's way.

If any of these applies, Sanity is a good track. That is how we built for Tillväxtstöd – Next.js and Sanity with a multi-step form connected to Salesforce – and for SeaPattern, a coded Sanity website in Swedish, English and German. If none of them applies, Webflow is often the cheaper choice over time. We describe how we weigh Sanity, Contentful, Storyblok and Webflow against each other on the headless CMS agency page. If you are coming from WordPress or Contentful, the content is moved with scripts and every old URL gets a 301 redirect – the method is in the step-by-step guide to migration.

As a rule of thumb: Sanity is often a good fit when you want to own the schema as code and have an editing interface tailored to your team. Contentful is often a good fit when the organisation wants a ready-made, standardised environment and already has processes around it. Storyblok is often a good fit when visual editing of whole pages is what the editors value most. You can build good websites with all three, and the choice is yours – send us your current website address and your requirements for channels, languages and integrations, and we will give you a concrete recommendation.

Before the Studio is built, we define the content model as schema in TypeScript: how services, people, case studies, languages and pages fit together. The model is version-controlled together with the website and is the project's most important deliverable – it decides what becomes cheap to build later, such as multiple languages, investor pages or careers pages.

Sanity Studio is the editing interface, and it is built around your team rather than the other way round. The goal is for a small marketing team to run all the content itself: create pages of the existing types, publish, swap images and update copy – without opening a ticket with us. We build in the things that would otherwise turn into support requests: a preview that shows the page while the editor writes, validations that stop a title tag that is too long, missing alt text or a meta description outside a reasonable length, and roles that control who can publish.

The boundary is clear: the editor creates content of the types that exist. New page types, new fields and new layouts require a developer. That is why we spend time getting the model right from the start – the more situations the model covers, the less often you need us. What sets platforms apart when the volume of content grows is covered in the guide to website platforms for growing companies.

Yes, all the content. You create pages of the existing types, write, publish, swap images and see the result in a preview directly in Sanity Studio – without knowing code. What needs a developer is new page types, new fields and changes to the layout. That is why we model broadly from the start, so that those situations are few – and we help with the rest when needed.

If you already have a website with Sanity – built in-house, by a freelancer or by another agency – we take it over after a review. You do not need to rebuild to change developer. A Sanity project is code and content that can be read, understood and built on.

We need access to the Sanity project, the code repository and the hosting account. The review covers schema and Studio configuration, GROQ queries and frontend code, hosting, environments and who has access to what. The result is a written recommendation: build on it, fix certain parts first or rebuild. You can take it forward with us – with ongoing maintenance without a lock-in period – or with someone else. The same review also works as a standalone piece of advice before you choose a platform or settle a data model you are unsure about – without committing to a project.

Structural changes in a coded website are made in code, and Next.js, Astro and Sanity's packages are updated continuously. If you have your own developer you can take over completely – the code and the Sanity project are yours. If your team has no developer, a maintenance agreement with us is often a good idea, so that help is close at hand when it is needed: without someone looking after the code, the website gradually becomes harder to build on.

What you get is a developer who knows your model: dependency and security updates, new document types and fields when your offering changes, performance monitoring against Core Web Vitals, integrations and support when something looks wrong. The agreement runs without a lock-in period. For Tillväxtstöd, the partnership continued after the Next.js and Sanity launch with maintenance, further development and ongoing SEM work – an example of how a headless build can be taken further when the team does not have its own developer.

Yes, in some form – that is the honest difference from Webflow. Frameworks and packages are updated continuously, and new page types, fields and integrations are built in code. It does not have to be an employee: a smaller maintenance agreement with us covers updates, security, performance and further development – and because the data model and the frontend are code, further development is fast and AI-assisted. If you have your own developer, we can provide support in the background instead.

It depends on how much strategy and structure has to be developed before the build, how many document types the model needs, how much the Studio needs customising, whether content needs migrating, whether the website will be multilingual or integrated with your systems – and how much you want to invest in SEO. We give a fixed price after a call. Include the Sanity licence, hosting and any maintenance agreement with us in the total cost – work it out yourselves in the calculator for what a website costs to build and own.

Sanity has a free tier and paid plans. Which one you need depends on how many people will work in the Studio, which features you need – for example roles and preview – and how much content and traffic the website handles. Many smaller companies manage on the free tier for a long time. We go through which plan makes sense for you before you order, and the licence is paid directly to Sanity.