REQUEST A QUOTE FOR A WEBSITE OR SEO

The questions the quote is based on

The quote is based on the questions below. Send what you know – you do not need an answer to everything; we will ask for the rest, or cover it in a meeting if you prefer. The questions are the same whether you need a website, SEO or both.

• What should the website or the SEO work do for your business: more enquiries, trust before a purchase, recruitment?
• Who needs to understand what you do within ten seconds – and what should that person do next?
• What does your product or service do? And just as important: what does it not do?
• Which three objections do you hear most often in sales conversations?
• What is the buyer's alternative – a competitor, an in-house build or doing nothing at all?
• Which audiences does the website need to serve at the same time: customers, investors, candidates, partners?
• What do you have to start from: a logo, brand guidelines, a finished design in Figma or an existing website that ranks?
• Who will update the website after launch, and how often?
• Which systems does the website need to connect to: a CRM (HubSpot or Salesforce, for example), an email tool, booking or your product?
• What does the website need to handle in eighteen months' time – more languages, careers pages, investor pages, customer log-in?
• Which regulatory frameworks govern how you can phrase things, such as medical device claims or financial information?
• What should be measurable at launch, and what is a good outcome after three months?

The answers determine which build track and scope we recommend, or whether SEO should start with an audit. If you ask other agencies the same questions, you can compare the quotes like for like.

What a quote from a web agency should include – and what ours includes

You should be able to compare one web agency's quote with another's. That takes at least five things: a fixed price or a clear pricing model, a definition of what is included and what costs extra, a statement of who owns the domain, accounts and content, a delivery time that says what is required from you, and a validity period. If any of that is missing, you are comparing guesses. The full list of requirements, and how to compare three quotes side by side, is in the guide to website quotes. Here we describe what ours looks like.

Our quote consists of a stripped-back base build at a fixed price, clearly defined add-ons and – when the choice is open – a comparison of the two build tracks on total cost for year 1 and year 3. The base build is the whole website: page structure, design, build, technical SEO and AEO foundation, launch and training for your team. We deliberately keep it lean, so that the starting cost is low and you only pay for what you need. Anything extra is listed on its own line with its own price:

• Building new pages yourselves: a component library or page-builder package with more section types and page templates, so you can add pages without us.
• Updating content with AI support: a context file with your tone of voice, your facts and the website's structure, connected via MCP – a connection that lets AI tools read and update the content – so the copy does not become generic.
• Taking the design further: when you have your own material, such as brand guidelines or a design system, that should be developed rather than simply followed.
• Adding languages, integrations or a migration: priced by scope, never baked into a lump sum.

With Webflow, the cost sits in the build, and after that you can run the website yourselves for the platform fee. With a coded website on a headless CMS, the build price is often lower, but structural changes require code; if you have your own developer you can take over completely, otherwise a small maintenance agreement is often a good idea. That is why we set out the total cost for year 1 and year 3 for both tracks, with the assumptions visible.

SEO is quoted as a fixed-price audit or as a monthly agreement with no minimum term – what drives the amount is covered in the next section. We set up Google Ads at a fixed project price and manage it by the hour or for a fixed monthly fee, never as a percentage of the ad budget. The set-up is described on the page about our Google Ads agency.

SEO quotes – what drives the price

Ongoing SEO usually costs SEK 10,000–50,000 (≈ €900–4,500) a month, depending on competition and scope. If it is unclear what is needed, we often start with a fixed-price SEO audit. After that we work to a plan that we reprioritise together with you, for a fixed monthly amount and with no minimum term. You own the content, Search Console and analytics accounts from day one.

Where you end up in that range depends on four things:

• Competition – a niche with few competitors takes less work for the same visibility than an industry where many companies buy SEO.
• Scope – technical SEO only, or technical work, content, AEO and off-page SEO combined.
• Content – how much new content the plan requires is often the biggest cost item.
• Starting point – a website with neglected technical foundations, or content that competes with itself, needs cleaning up before anything new is built.

The audit is quoted at a fixed price on request and is included if you have signed an ongoing SEO agreement. For smaller companies in less competitive niches, under SEK 10,000 a month can be enough once the groundwork has been laid in a one-off project – often when we rebuild the website. For Startabolag, a smaller one-off effort followed by 3.5 hours a month was enough, because the niche is small and competition is low – a set-up we suggest when it fits, not a bigger agreement out of habit. Pricing models, contract terms and red flags are covered in SEO agency price levels in Sweden.

What decides the price of a website?

The price is not decided by the number of pages, but by how much has to be solved before the build can start. If you have a logo and a visual direction and can explain what you do, the effort is smallest. If the product and customers are there but the message has not been put into words – message hierarchy, tone of voice, site architecture – we start there, and then the work before the build is bigger than the build itself. If a website that already ranks is being replaced, the migration comes on top, so that you keep your visibility.

What else drives the price – from the number of page templates to languages, integrations and build track – is listed under 'Understand what affects the price' in the pricing section above, and all of it can be answered in your enquiry. If you would like to work it out yourselves first, you will find the calculator for what a website costs to build and own in our pricing guide. If you are an early-stage company, we describe the starting points in more detail on the page for startups and scale-ups, and for all companies on the page about a new website.

Why web agencies rarely publish indicative prices – and why we do

Web agencies avoid indicative prices because the scope is rarely known when the question is asked, and because a low indicative price loses deals while a high one scares people off. We publish price levels anyway. A buyer who can see where they fit sends a better enquiry, and an enquiry that does not fit saves time for both sides.

The industry's usual answers are the same whoever asks: every project is unique, the price depends on the scope, give us a call. All of that is true, and none of it helps someone who has to set a budget. Our view is that an indicative price is useful as long as it says what typically falls within it. That is why we show examples for each price level and what affects the price – and leave the fixed price until after an enquiry or a call. If SEK 25,000 (≈ €2,200) is over your budget, it is better to know that now. In that case we would rather recommend adjusting the website you already have, or another supplier, than send you a quote you cannot accept.