Startabolag
A rebuilt, conversion-focused website, followed by an SEO and AEO push that has delivered very good results, for one of Sweden's most established providers of shelf companies and company liquidation.
- Project:
- Website, SEM
- Industry:
- Corporate services
- Year:
- See it live:
- Startabolag
- 25Years as an adviser to small and medium-sized businesses
- 10,000+Shelf companies brokered
- ~1,200AI citations from Bing in the past monthJune 2026
- 100+Clicks a month from Google attributable to the SEO workJune 2026
The challenge
Established brand, modern website
Startabolag has advised small and medium-sized businesses in Sweden for 25 years and brokered more than 10,000 shelf companies. That position brings high expectations: the website has to convey the same sense of trust and authority that the brand has built up, while making it quick and easy for visitors to go from question to order.
What we did
Rebuilt from the ground up, with the database intact
We rebuilt the website from the ground up with a focus on clarity and conversion. An important detail was connecting the existing database to the new website without losing any functionality – a technical step we handled smoothly, with no interruption to the business.
SEO and AEO as a growth engine
After launch came a targeted SEO and AEO push. We built a topical cluster of blog posts and a knowledge base on company formation, shelf companies and liquidation – content that answers the niche questions that search engines and AI models reward. The goal is for Startabolag to be the source that Google and AI models cite for high-intent terms in the Swedish categories "lagerbolag" (shelf companies) and "snabbavveckling" (quick liquidation).
PPC and an ongoing partnership
Alongside this, we optimised Startabolag's existing search ads in Google Ads and Microsoft Ads and found several ways to cut costs.
A partner that owns the whole picture
The work continues month by month: we refine, analyse and publish new content. Startabolag has a partner that owns the whole picture, from technology and conversion to organic and paid visibility.
The result
The new website was a clear step forward in both look and conversion. The old website had no formal conversion tracking, but the effect is plain to see: Startabolag has noticed a clear rise in conversions, and customers have praised the new website's clarity and design on several occasions.
The SEO and AEO work paid off quickly, and Startabolag is a good example of an important point: companies in less competitive niches can get a very high return on SEO without a large investment. We began with a smaller one-off project and followed it with an ongoing arrangement of 3.5 hours a month – just enough to keep the work going: analysing, refining and maintaining the website.
For a modest cost, Startabolag now appears widely in AI-generated answers. Having been practically invisible, it received around 1,200 AI citations from Bing in the past month (June 2026; Google does not yet provide first-party citation data). Organic traffic from Google is also growing steadily, now at more than 100 clicks a month attributable to the SEO work. The company is now cited as a source in AI Overviews for important primary keywords.
With the topical cluster in place, the curve keeps rising, and the partnership continues with regular content and visibility work.
In the client’s words
At Startabolag AB, we contacted SEOS Design in summer 2025 to update our website. There were some challenges in connecting the old database to the new website, but SEOS solved them smoothly and professionally. We are very happy with the new website. SEOS has also helped us increase our organic traffic and has optimised our search ads. We use SEOS on an ongoing basis to improve our visibility further. We warmly recommend SEOS to anyone who needs a new website or wants to strengthen their digital presence.
Per Englund RydbergCo-founder, StartabolagTranslated from Swedish