SEO CONTENT AGENCY – COPY THAT RANKS AND GETS CITED

You get the strategy and finished, published pages – not drafts to edit yourselves. Keyword research weighted towards purchase intent decides which searches and AI questions to cover, in what order and how the pages should support each other. Each text is then published on your platform with a title tag, meta description, internal links and schema markup. You approve every text before it goes live. Each one is written to rank in Google for a search with business value and to be lifted out as an answer by ChatGPT, Gemini and AI Overviews. The formats are the ones that build topical authority in your niche:

• Glossary terms and knowledge base – short pages that define terms and capture the questions buyers ask AI.
• Guides and in-depth articles – longer pieces targeting searches with business value, built as topic clusters around your service pages.
• Service pages and landing pages – pages with purchase intent, written so that the same page works for both organic search and Google Ads.
• FAQ pairs – follow-up questions and answers linked to the right page.
• Rewrites – existing pages close to page one that need a lift rather than a new text.

The step-by-step guide to SEO copy covers how to build an individual text: search intent, structure, headings and the most common mistakes.

The terms are used interchangeably, and the pricing models differ more than the roles do. An SEO writer usually writes to a ready-made brief and keyword list and charges per text or per word. An SEO copywriter writes copy that ranks and leads to the next step – an enquiry, a quote request or a purchase – and is more likely to work on the page's structure, title tag and meta description as well.

With us, you do not buy either role on its own. You buy the keyword selection, the copy, the publishing and the tracking as one project. What you pay for is research, getting to know your product and fact-checking, not word count. Pay per word only when the brief and the keyword list are already done and the copy is the only thing missing. If there is no plan, that is what to pay for first. Otherwise you end up buying texts that compete with each other for the same search.

Start by asking who owns the strategy. If you already have a keyword list and a content plan, a freelance SEO copywriter or SEO writer is often enough, and in that case it is the option we recommend. A content marketing agency makes sense when you want volume and editorial breadth across many channels. We are the right fit when the copy has to tie in with keyword research, page structure, technology and measurement.

Our clients are usually companies that know what business the website should generate but lack the time, a writer or the SEO experience to build the pages themselves: a marketing department without its own writer, a growth company where the founders have the knowledge but not the time, or a company with no marketing department that wants to hand all its content work to us. Our comparison of freelancers, agencies and in-house hires covers when a consultant is the better choice and how to compare quotes.

AI assistants answer from what has been written. If no page says that you solve a particular problem, they answer that you do not – and name someone who has written about it. That is why every text is built so that each section can be lifted out and stand on its own: a direct answer under every heading, headings worded as the buyer's questions, and FAQ pairs for follow-up questions.

Every text goes through five steps: strategy, template, AI draft, review and pruning. A person makes the decisions in strategy, template, review and pruning, and AI writes the draft in between. The order is what determines quality: without a plan and a template first, the draft comes out generic, and without a review afterwards, whatever does not hold up gets published. The AEO structure is built into the template, not bolted on later.

The review is the step that sets us apart from a pure AI tool. A specialist on our side reads every text: is the angle right, are the facts right, does it sound like you and does the text answer the question? Whatever does not hold up is rewritten or cut. Then you read the text and approve it before it is published.

The context file is a single document per client that guides everything AI writes for you. Without it, a model writes the same text for everyone who asks for "an article about X". With it, the model writes your text.

The file has several parts, including these four: word choice and tone; facts about products, prices and integrations, with a source for every detail; your positions on what you recommend and advise against; and wording that must never be used – regulatory requirements, guarantees you cannot give, competitors you do not want to name. We build it at the start from an interview with you, a review of your existing material and calibration against the first texts. After that, it is updated whenever you launch something new, change a price or your salespeople learn what customers are asking about – and with every correction either of us makes to the copy. That way, the tone gets more accurate with every round. We use the same method for our own website.

Every figure, percentage and "according to" claim is checked against the primary source before publication, and the source is linked in the text. If a claim cannot be backed up, it is cut, whether the draft came from a model or a person. AI models repeat made-up figures with the same confidence as real ones, and we do not want your copy to spread them further. That is why we keep a short list:

• Statistics without a primary source – even if they appear in ten other articles.
• Made-up experience, such as "we tested" or "our clients often see", unless it is true and can be demonstrated.
• Case studies, figures or quotes the client has not approved.
• Promises of rankings or results.
• Wording that breaks your regulatory or legal requirements.

According to Google Search Central, Google judges content on quality and usefulness, however it was produced, but treats content mass-produced to manipulate rankings as spam. What matters is that a person checks the quality before anything is published. That is the role our review fills, and the final approval is yours.

Yes, the drafts are written with AI. Your context file and our template steer the model, and a person decides the topic, angle and target audience before anything is written. After the draft, a specialist checks the facts, the tone and whether the text answers the question, and then you read the text and approve it. We are responsible for the quality of the content, not the model.

Figures and "according to" claims are checked against the primary source, following the list above. Facts about your product are taken from the context file you have approved, not from the model's memory. In regulated industries, we work within your approved wording, and you approve every text before it is published.

Yes, it becomes the foundation of the context file. What we add is what a tone-of-voice guide usually lacks: facts with a source for every detail, your positions, and wording that must never be used. We calibrate the first texts together with you. If you do not have a guide, we build the context file from an interview and your existing material.

We look at three things. First, which searches and AI questions with business value you have no page for – that gives us the list. Second, how tough the competition is in your niche – that decides how much depth each topic needs. Third, how much reviewing and approval your organisation can keep up with. In an ongoing agreement, we reprioritise the plan together with you, and the agreement can cover more than copy.

Defined projects – a service page, a cluster of glossary terms, a rewrite of pages close to page one – get a fixed price after a call, and they do not require an SEO agreement. We need a brief or a keyword list, and we set up a shorter context file at the start, so the copy sounds like you even if it is just one text. Ongoing work is part of an SEO agreement, usually SEK 10,000–50,000 (≈ €900–4,500) a month depending on competition and scope. The work follows a plan that we reprioritise together with you. The price is driven by research, getting to know your product, fact-checking and the number of languages – not by word count.

Yes. You own the copy, the context file, the content plan and all data in your accounts – Search Console, Analytics and CMS. The copy is published on your platform, not ours. If the partnership ends, you take everything with you.