Articles on CRO
4 articles
Conversion rate formula, benchmarks and tips
Conversion rate sounds simple: the share of visitors who do what you want. But the figure misleads more often than it guides. This guide covers the formula, what actually counts as good in your industry, and why you should chase revenue, not the percentage.
What is ROI? Formula, examples and calculator
The ROI formula is simple: return minus cost, divided by cost. Applying it honestly is harder – especially for web and SEO, where the effect builds up over time. This guide covers the formula, worked examples, how ROI differs from ROAS and ROMI, and how to calculate it correctly.
UX audit: what it is, the cost and the process
A UX audit finds the friction that costs you customers – from user flows to load speed. Learn how it works, what it costs and how to hire the right help.
CRO agency cost in 2026: prices and ROI
A guide for anyone considering hiring a CRO agency. Concrete price ranges for Sweden in 2026, worked examples that show the ROI of conversion rate optimisation and 12 questions that decide whether an agency is worth the money.