Articles on AEO
9 articles
What is AI search? How it works in 2026
Search behaviour is changing at its core: more and more people get their answers straight from an AI instead of working through links themselves. What is AI search, how does the technology work, and what does the shift mean for your business's visibility? This guide gives you the big picture and points you to the details.
Google AI Mode vs AI Overviews: the difference
AI Mode and AI Overviews are often confused, but they are two different features with different consequences for your visibility. We set out what actually holds after Google I/O 2026 – including the fact that AI Mode traffic cannot yet be measured separately.
Rank on Google in 2026: four places, not one
"Get to the top of Google" no longer means a single spot. In 2026 the top is made up of four different surfaces, and the highest is often an AI answer, not a clickable result. Here is how to choose the right one.
SEO content writing: rank and get cited by AI
A good SEO text ranks in Google, can be cited in AI answers such as ChatGPT and Perplexity, and still sounds like a human wrote it. This guide covers SEO content writing for web pages and blog posts in 2026, why the keyword research itself has become the hardest part, and where AI helps and where a human has to step in.
Google Preferred Sources and brand signals
Google has turned the user's brand preference into a visible signal in both search results and AI answers. We explain what Preferred Sources means for your SEO in 2026, and why rank tracking reports on the wrong layer.
How to choose an AI SEO agency (2026)
An AI SEO agency – sometimes called an AEO agency or a GEO agency – helps you become visible, and correctly described, in ChatGPT, Perplexity and Google's AI Overviews. Here is how to decide whether you really need one, how to tell competence from hype and what to insist they deliver.
AI search optimisation: the 90-day plan
A chronological 90-day plan for showing up in AI answers: what to do first, what can wait and how to tell it is working.
How to rank in AI Overviews and get cited
How to structure and optimise your content to become one of the sources in Google's AI Overviews – concrete steps, the technical foundation and why organic rankings still matter.
Is SEO dead? What the data says about AI
AI tools now take a growing share of the research journey, which makes AEO (Answer Engine Optimization) increasingly important. At the same time, SEO still accounts for the majority of traffic – and forms the foundation of AEO. So it is not a case of choosing between SEO and AEO.