Articles on AI
9 articles
What is AI search? How it works in 2026
Search behaviour is changing at its core: more and more people get their answers straight from an AI instead of working through links themselves. What is AI search, how does the technology work, and what does the shift mean for your business's visibility? This guide gives you the big picture and points you to the details.
Google AI Mode vs AI Overviews: the difference
AI Mode and AI Overviews are often confused, but they are two different features with different consequences for your visibility. We set out what actually holds after Google I/O 2026 – including the fact that AI Mode traffic cannot yet be measured separately.
Agentic commerce: how to prepare for AI agents
AI agents that search, compare and complete purchases on the customer's behalf are known as agentic commerce – and the technology has already been launched and reworked. We look at what is actually live, what is still a US experiment and which groundwork pays off for Swedish stores however the protocol battle ends.
AI strategy: what it covers, how to build one
A business AI strategy has nothing to do with national AI policy. It comes down to one simple thing: which problems you will solve with AI, in what order, and how you get from idea to something that actually runs in production. This guide explains what an AI strategy consists of in practice and how to develop one without it ending up as a slide deck nobody opens again.
How to hire an AI consultant: questions to ask
The market for AI help has become hard to read. Everyone says the same thing; few can show what they actually deliver. This guide gives you the questions that quickly separate a consultant who turns business problems into working solutions from someone selling buzzwords – plus what an AI consultant really does, when you need one and what it usually costs.
AI readiness assessment: are you ready?
'We should do something with AI' is a common starting point – but rarely a plan. What decides whether an AI project pays off is not the model but whether the company is ready to support it: are the data, processes and roles in place? This guide helps you assess your readiness before you invest, so the money goes on the right things.
Vibe coding a website: when to build with AI
AI tools such as Lovable and Framer AI build a good-looking website in an afternoon. The question is not whether they work – but when they are the right choice, and when you lock yourself in. Here is the decision framework we work from.
Claude MCP for websites: edit content with AI
MCP lets you connect your website directly to Claude and update content, fix SEO gaps and build new pages using natural language, in English or Swedish. This guide explains how it works, which platforms support it and how to get your website ready.
AI-assisted web development with Claude Code
AI has changed how websites are built – not just what they can do. This guide walks through building a modern website with Claude Code as the coding agent, Next.js as the framework and Sanity as the headless CMS.