Articles on SEO
25 articles
Google penalty or lost rankings? How to tell
Traffic fell. Was it a tracking error, a manual action from Google or a core update? The curve looks the same in Search Console, but only the manual action is a penalty, and that is the only one Google can lift after a review. Here we go through how to find out which it is, what helps in each case and how long it takes.
What is an SEO consultant? Role and cost
Need help with SEO and looking for an SEO consultant? The title does not tell you what you get: the same word is used by freelancers, agencies and employees who do entirely different things. This guide helps you decide what you need first, then choose the right set-up – and test the skills, whatever it says on the business card.
Shopify SEO 2026: a guide to e-commerce SEO
An online store has hundreds of pages that need to rank, and most of them look alike. That makes e-commerce SEO a discipline of its own, with different priorities from an ordinary company website. This guide covers what actually decides the outcome, from category pages to Shopify's technical quirks.
Agentic commerce: how to prepare for AI agents
AI agents that search, compare and complete purchases on the customer's behalf are known as agentic commerce – and the technology has already been launched and reworked. We look at what is actually live, what is still a US experiment and which groundwork pays off for Swedish stores however the protocol battle ends.
B2B SEO 2026: reach the whole buying committee
Low search volumes, long sales cycles and a whole buying committee doing its own research. B2B calls for a different kind of SEO. This guide shows how to find keywords with buying intent, write for every decision role, appear in AI answers and measure leads instead of visits.
B2B marketing: reach buyers before they call
More decision-makers, longer sales cycles and research that happens out of sight. B2B marketing follows different rules from B2C. This guide covers the buying journey, lead quality, content, LinkedIn and how to measure impact when a deal takes months to close.
How to advertise on Google: Google Ads in 2026
Most guides explain what Google Ads is. Fewer explain why the auction rewards relevance over budget, and that insight decides whether your first months bring in business or just cost money. This guide covers how advertising on Google works, which campaign type suits which situation, and what needs to be in place before you press start.
Google Ads cost 2026: total cost & break-even
The cost per click is only part of the cost – and says nothing about whether the advertising pays off. This guide walks through the whole calculation: ad budget, management fee, cost per lead and the honest point at which Google Ads is the wrong channel for your company.
Rank on Google in 2026: four places, not one
"Get to the top of Google" no longer means a single spot. In 2026 the top is made up of four different surfaces, and the highest is often an AI answer, not a clickable result. Here is how to choose the right one.
Local SEO guide 2026, step by step
Local SEO depends less on tricks than on your information being complete, consistent and credible wherever customers and AI look. This guide takes you through the whole process in phases: from Google Business Profile to reviews, local content and the new AI answers.
SEO strategy 2026: 7 steps from goal to result
Seven steps from business goal to measurable results – with clear timelines, cost benchmarks and a template you can fill in right on the page. Updated for 2026: Preferred Sources, AI search and what has actually changed.
How to do an SEO audit: step by step (2026)
SEO audit 2026: how to do one step by step, the tools you need and why an automated 0–100 score alone misses both business and AI visibility.
Organic marketing 2026: build lasting demand
Organic marketing is no longer just about ranking on Google. This guide shows how to weave SEO, AEO, content and brand into a single engine that builds lasting demand.
SEO content writing: rank and get cited by AI
A good SEO text ranks in Google, can be cited in AI answers such as ChatGPT and Perplexity, and still sounds like a human wrote it. This guide covers SEO content writing for web pages and blog posts in 2026, why the keyword research itself has become the hardest part, and where AI helps and where a human has to step in.
SEO checklist 2026: on-page, links and AI
From on-page and content to link building, local SEO and AI visibility – an interactive, prioritised SEO checklist for ongoing visibility work in 2026. It builds on the technical foundation.
Site migration SEO: how to keep your rankings
Changing website platform can cost you rankings and AI visibility if it is done wrong. Here is a risk check, a redirect guide and a timeline to protect your organic traffic.
Website audit checklist 2026: from SEO to AI
From the HTML foundation and Core Web Vitals to WCAG, GDPR and agent readiness – a complete, AI-ready website audit checklist for what your business website must handle in 2026. Built on Joost de Valk's open web specification, seen through our platform-aware lens.
Google Preferred Sources and brand signals
Google has turned the user's brand preference into a visible signal in both search results and AI answers. We explain what Preferred Sources means for your SEO in 2026, and why rank tracking reports on the wrong layer.
How to choose an AI SEO agency (2026)
An AI SEO agency – sometimes called an AEO agency or a GEO agency – helps you become visible, and correctly described, in ChatGPT, Perplexity and Google's AI Overviews. Here is how to decide whether you really need one, how to tell competence from hype and what to insist they deliver.
SEO pricing 2026: what an SEO agency costs
A buyer's guide to SEO agencies in 2026: what it costs in Sweden, how to choose the right one without being taken for a ride, which red flags to look out for – and why an agency that only chases Google rankings is doing half the job in the AI era.
Website not showing up on Google? 10 causes
Website not showing up on Google? This guide covers the 10 most common reasons a website does not rank – with a concrete fix for each problem.
CRO agency cost in 2026: prices and ROI
A guide for anyone considering hiring a CRO agency. Concrete price ranges for Sweden in 2026, worked examples that show the ROI of conversion rate optimisation and 12 questions that decide whether an agency is worth the money.
How to rank in AI Overviews and get cited
How to structure and optimise your content to become one of the sources in Google's AI Overviews – concrete steps, the technical foundation and why organic rankings still matter.
Social media SEO 2026: YouTube, Reddit, Quora
Good brand mentions are as valuable as backlinks. A complete SEO strategy also optimises not just for search terms, but for questions. As AI models such as Claude and ChatGPT become the new search tools, the playing field for SEO is changing dramatically. It is no longer enough to rank on page one; you have to become part of the source material AI models draw on when they formulate their answers.
Is SEO dead? What the data says about AI
AI tools now take a growing share of the research journey, which makes AEO (Answer Engine Optimization) increasingly important. At the same time, SEO still accounts for the majority of traffic – and forms the foundation of AEO. So it is not a case of choosing between SEO and AEO.